Strategic Customer Service

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Strategic Customer Service

Strategic Customer Service

Strategic Customer Service




1 day


Everyone talks about great customer service.  But how does leadership measure it, deepen the engagement, profit from it, or make strategic decisions from it?

  • If the customer believes he has been treated right and the offending concern is addressed, chances are that the customer will be inclined to purchase again and they will tell a FEW folk about the positive experience.
  •  On the other hand, if the customer feels he has not been treated right, the customer will be less inclined to purchase again from your organization and they will communicate their dissatisfaction by Word of Mouth to colleagues, neighbors and by “Word of Mouse” to a whole host of people on Facebook and on e-mail.

Who should attend:

  • Executives CEOs, CFOs, COO, CIO, Directors/ Division  Chiefs
  • Program Managers, Product Managers, HR Managers, Marketing Managers
  • Small Business Owners, Federal contractors, Sales Managers, Future Executives
  • Service Providers

What you will learn:

  • How to calculate the financial impact of good and bad customer service.
  • How to make the financial case for customer service improvements.
  • How to integrate Lean Six Sigma with Customer service strategies.
  • How to harness customer service strategy into their organization’s culture and behavior
  • How to turn the “complaint department” into a profit center
  • How Best Buy measures the engagement of their employees and in the process saw service and profits improve
  • How Southwest Airlines has built their success on the foundation of an employee-first culture.
  • How to initiate the actions to increase Positive Word of Mouth, build Brand Loyalty and maximize profits”
  • How to select and measure your market dominance approach


Download the Strategic Customer Service one page flyer.